How To Filter Keywords In Adwords

When information technology comes to SEM / Google AdWords, the SISTRIX Toolbox can help you to create quick and comprehensive evaluations of both your competitors websites likewise as your ain pages. Ads, brandish positions, display URLs and keywords can all be hands analysed.

Analysing the competition in AdWords

The SISTRIX Toolbox helps you analyse the paid-for ads of your competitors on Google. You can utilise the same principle to your own website, as well. In this tutorial, you will get to know and sympathise a large part of the Ads module in the Toolbox.

An overview of AdWords data

Kickoff, blazon in the desired domain into the Toolbox's search bar. Next, please click on the "Ads > Overview" in the left-hand navigation. You are now on the summary page, which already gives you some data on the websites activeness in Google AdWords.

You now already have knowledge of:

Number of paid keywords
Distribution of ads in the contour
Nigh common display URLs
Word count distribution
All-time advertizement text
Position of the ads
Competitive strength

Directly below this initial information, you will find a chart with a history for the domain. You can apply this to see the history of a domain's action in Ads.

As you already know from many other charts in the SISTRIX Toolbox, the history can go back all the style to 2008 – depending on the land index you lot are in. If yous mark a specific surface area with the cursor, y'all can zoom in.

Below the history, you volition also discover a curt excerpt of important keywords, where Ads are existence booked.

Analysing keywords and advertisements

You can meet an overview of ad texts for a domain past going to "AdCopy" in the left-hand navigation. There, you discover all ad texts that could be found for this domain.

The table shows yous those ads from Google AdWords, for which the SISTRIX Toolbox was able to detect keywords. Every ad comes complete with title, clarification, and brandish URL. In the right cavalcade, the corporeality of keywords which employ this ad-text is displayed.

Filter and bear witness keywords

Click at present on "Keywords", inside the carte du jour on the left of the screen. In this section you lot can discover all the paid keywords of the domain.

At the top of the table you lot are now shown, yous will detect the filters, which tin can be used to search for specific keywords.

For this tutorial, nosotros set up a "Wordcount: 3" filter, every bit an example. Considering of this, simply keyword combinations consisting of iii words are being displayed.

The filters can also be combined, which makes it very piece of cake to evidence only ads on position 1, with ane word consisting of whatsoever keyword you want. For the in a higher place combination, you would select "wordcount, position, keyword" equally filters and put in the desired values.

For every filter there is as well a "(NOT)" version. With these filters you can exclude specific parameters from your search. You could say: „Show me all keywords that do not contain [dress]". To do and so, you merely have to actuate the „Keyword (Not)" filter.

With or without filters, you will see the results tabular array above, complete with additional information on each keyword.

The table shows you lot the following information:

Keyword
Position
Advertising-URL
Competition
Traffic
Traffic Trend
CPC
Display position

Equally you lot tin too run across in the tabular array, position iii is not always the aforementioned brandish position. Google shows ads in a higher place and on the right side of organic search results. In the concluding cavalcade of the table, you can ever see the exact position of the advertisement. The SISTRIX Toolbox classifies the position equally "Above", "Side" or "Google Shopping".

Conclusion

The Ads Module allows you to deepen the Ads of every website you prefer.

This module is peculiarly helpful for a competitor analysis within the Google AdWords advertisements. You can too check your own domains, of course. Additionally, y'all exercise not have to get-go your assay with „AdCopy". If you want to analyse all keywords – without limitation to a specific ad-text – simply cull "Ads > Keywords" in the left-hand navigation.